http://www.sampaddock.com/blog daily 0.75 2025-10-25 http://www.sampaddock.com/blog/2025/10/27/1-week-five-faculty-130-students-ai-tutor-paski-nps-78-live-faculty-meets-generative-ai monthly 0.5 2025-10-27 https://images.squarespace-cdn.com/content/v1/5111344ce4b04cd3eb15efea/117308d5-bcea-4eb4-b7ee-ea288d3262ef/1759508476465.jpg Blog - One week. Five faculty. 130 students. An AI tutor named Paski. And an NPS of +78. What happens when you mix live faculty with generative AI? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5111344ce4b04cd3eb15efea/a9b2594d-4fae-463f-80d5-3d09f0075851/Screenshot+2025-10-24+at+11.49.24.png Blog - One week. Five faculty. 130 students. An AI tutor named Paski. And an NPS of +78. What happens when you mix live faculty with generative AI? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5111344ce4b04cd3eb15efea/86450567-4f21-4d67-b761-8ec4dad52c61/Screenshot+2025-10-15+at+20.36.02.png Blog - One week. Five faculty. 130 students. An AI tutor named Paski. And an NPS of +78. What happens when you mix live faculty with generative AI? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5111344ce4b04cd3eb15efea/9b819e60-57f7-4008-addc-abd4fb28c4bb/Screenshot+2025-10-24+at+15.43.40.png Blog - One week. Five faculty. 130 students. An AI tutor named Paski. And an NPS of +78. What happens when you mix live faculty with generative AI? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5111344ce4b04cd3eb15efea/5c2d9529-5eaa-41f5-977c-6880250869be/Learn-Your-Way-1-final-hero.width-1250.png Blog - One week. Five faculty. 130 students. An AI tutor named Paski. And an NPS of +78. What happens when you mix live faculty with generative AI? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5111344ce4b04cd3eb15efea/65226da5-6723-4905-b3ac-781dcd805c11/Screenshot+2025-10-27+at+05.42.40.png Blog - One week. Five faculty. 130 students. An AI tutor named Paski. And an NPS of +78. What happens when you mix live faculty with generative AI? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5111344ce4b04cd3eb15efea/b79e9fb8-76cc-4b2a-bbdb-eddcecc9e434/Screenshot+2025-10-27+at+05.42.52.png Blog - One week. Five faculty. 130 students. An AI tutor named Paski. And an NPS of +78. What happens when you mix live faculty with generative AI? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5111344ce4b04cd3eb15efea/b28ee99c-05f6-4bdb-9537-49281853e4d3/Screenshot+2025-10-24+at+11.48.58.png Blog - One week. Five faculty. 130 students. An AI tutor named Paski. And an NPS of +78. What happens when you mix live faculty with generative AI? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5111344ce4b04cd3eb15efea/d56c595c-348a-4aa3-88bb-c695313fe6db/Screenshot+2025-10-24+at+11.49.24.png Blog - One week. Five faculty. 130 students. An AI tutor named Paski. And an NPS of +78. What happens when you mix live faculty with generative AI? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.sampaddock.com/blog/2025/5/20/hello-world-we-are-ngl monthly 0.5 2025-05-23 https://images.squarespace-cdn.com/content/v1/5111344ce4b04cd3eb15efea/404df3ef-2c66-4f0e-a868-0fb445012a97/ngl.png Blog - Hello world. We are NGL. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.sampaddock.com/blog/2024/3/30/executive-assistant-to-sam-paddock monthly 0.5 2024-03-31 http://www.sampaddock.com/blog/2024/3/17/break-my-leg-fortify-my-foundations monthly 0.5 2024-03-17 https://images.squarespace-cdn.com/content/v1/5111344ce4b04cd3eb15efea/1710678313382-9XT7AF6I5QBXBPRX0SC2/D4C00ACB-FBE6-4E2B-80BB-BFC58FBE41C7.jpeg Blog - Break my leg; fortify my foundations https://images.squarespace-cdn.com/content/v1/5111344ce4b04cd3eb15efea/1710678322081-Q4FO53P4R6SAHZCBTKX7/8D0EA6FF-EFF5-46A1-A3B1-C9F24C0BB68F.jpeg Blog - Break my leg; fortify my foundations https://images.squarespace-cdn.com/content/v1/5111344ce4b04cd3eb15efea/1710678213210-CFYSDTZDLL6I6BR9RTS7/3EDA0677-A54A-44F2-9F80-FA4AE60E97E7.jpeg Blog - Break my leg; fortify my foundations https://images.squarespace-cdn.com/content/v1/5111344ce4b04cd3eb15efea/1710678213344-1JZH0EOBUX2JA51PU19K/B5D07C1E-2D3A-49CD-9F3D-A387CBFC8F7D.jpeg Blog - Break my leg; fortify my foundations https://images.squarespace-cdn.com/content/v1/5111344ce4b04cd3eb15efea/1710678225894-ROTR2X7R19VO2LCF16CW/27936A5E-C272-46B9-B0AB-050214B249B3.jpeg Blog - Break my leg; fortify my foundations https://images.squarespace-cdn.com/content/v1/5111344ce4b04cd3eb15efea/1710678226098-A0AORNEVF23JCVR2SXHG/B939DC2C-7AA9-48CD-8D08-A89A67DA2749.jpeg Blog - Break my leg; fortify my foundations http://www.sampaddock.com/blog/2023/12/30/introducing-drakenskloof-by-kerala monthly 0.5 2023-12-30 https://images.squarespace-cdn.com/content/v1/5111344ce4b04cd3eb15efea/b27bcb49-7c12-4c86-a528-820df92afb2e/dk-india.png Blog - Introducing Drakenskloof by Kerala - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5111344ce4b04cd3eb15efea/ea47bf2f-9a10-4ddc-897b-3674794651ad/dk.png Blog - Introducing Drakenskloof by Kerala - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.sampaddock.com/blog/2021/6/30/start-up-in-lock-down-the-story-of-jeff-so-far monthly 0.5 2021-07-02 https://images.squarespace-cdn.com/content/v1/5111344ce4b04cd3eb15efea/1625204875750-OW3BQRUXWHACZUN03NDO/image-asset.jpeg Blog - Start Up in Lock Down: the story of JEFF so far - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5111344ce4b04cd3eb15efea/1625205063076-4D4N61VFIMEOQI705P1W/map.png Blog - Start Up in Lock Down: the story of JEFF so far - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.sampaddock.com/blog/2019/4/16/how-will-you-know-you-have-won-at-life-my-speech-to-the-uct-graduates-of-2019 monthly 0.5 2019-04-23 https://images.squarespace-cdn.com/content/v1/5111344ce4b04cd3eb15efea/1555673613605-SNH0FRJQCF12G6LFSFAG/2019-04-16_Commerce1.jpg Blog - "How will you know you have won at life?" My speech to the UCT Graduates of 2019 Image: UCT News http://www.sampaddock.com/blog/2019/3/6/our-twins-turn-2-today-but-today-is-not-about-them monthly 0.5 2019-03-07 https://images.squarespace-cdn.com/content/v1/5111344ce4b04cd3eb15efea/1551885989896-BY617U5BWO88WZF1RA9J/Screenshot+2019-03-06+at+17.25.15.png Blog - Our twins turn 2 today! But today is not about them. http://www.sampaddock.com/blog/2019/3/3/positions-available-at-portfolio-companies monthly 0.5 2019-03-04 http://www.sampaddock.com/blog/2018/5/3/farewell-getsmarter monthly 0.5 2019-01-24 http://www.sampaddock.com/blog/2016/8/7/heres-how-to-explore-your-personal-location-data monthly 0.5 2016-08-07 https://images.squarespace-cdn.com/content/v1/5111344ce4b04cd3eb15efea/1470571553828-OHGO71JUIH3NVNVYJSGS/image-asset.png Blog - I explored my location data. You can, too, with Google and these free tools. https://images.squarespace-cdn.com/content/v1/5111344ce4b04cd3eb15efea/1470571843505-WNCME1FZ3Y5FK9WLKF5Y/image-asset.png Blog - I explored my location data. You can, too, with Google and these free tools. http://www.sampaddock.com/blog/2016/6/3/today-getsmarter-becomes-a-global-company monthly 0.5 2016-06-06 https://images.squarespace-cdn.com/content/v1/5111344ce4b04cd3eb15efea/1464955097881-YNZ0QV3UVNB9VNZ0OT2U/image-asset.png Blog - Today, GetSmarter becomes a global company Location of students on the MIT Fintech Certificate course: Future Commerce https://images.squarespace-cdn.com/content/v1/5111344ce4b04cd3eb15efea/1464986953372-EDFAHXPKE9HID780A910/image-asset.jpeg Blog - Today, GetSmarter becomes a global company From back left: Dale Williams, Ryan O'Mahoney, Chris Vella, Thelmé Janse van Rensburg, John Hill, Amy Johnson, Sam Paddock, Rob Paddock and Ant Saunders. https://images.squarespace-cdn.com/content/v1/5111344ce4b04cd3eb15efea/1464987033564-3KZZRMS6684DOVAP1FI2/image-asset.jpeg Blog - Today, GetSmarter becomes a global company The GetSmarter team at our last Christmas Party. http://www.sampaddock.com/blog/2015/9/1/it-is-my-privilege monthly 0.5 2016-08-02 https://images.squarespace-cdn.com/content/v1/5111344ce4b04cd3eb15efea/1441115457700-RVFSS8ZS0LWAELSFX0PY/image-asset.png Blog - It is my privilege... https://images.squarespace-cdn.com/content/v1/5111344ce4b04cd3eb15efea/1441119574321-R3JPHWI4FLCPDKVXPA56/image-asset.png Blog - It is my privilege... https://images.squarespace-cdn.com/content/v1/5111344ce4b04cd3eb15efea/1441119605204-53PL0IH8VAMPCM2VIQ3S/image-asset.png Blog - It is my privilege... https://images.squarespace-cdn.com/content/v1/5111344ce4b04cd3eb15efea/1441120733046-RQ37BX7C65UXJVKV9V7I/image-asset.png Blog - It is my privilege... http://www.sampaddock.com/blog/2015/8/20/harnessing-the-power-of-video-for-learning monthly 0.5 2015-08-20 http://www.sampaddock.com/blog/2015/1/7/our-business-strategy-baked-into-our-office-space monthly 0.5 2015-01-26 https://images.squarespace-cdn.com/content/v1/5111344ce4b04cd3eb15efea/1420695273723-GD5BL5MX5UOCEO9NMPI7/image-asset.jpeg Blog - Our business strategy, through the lens of our office tour Our purpose is to improve lives through better education, which is just legible on the black glass in the image above. I can get out of bed each morning to pursue that purpose! https://images.squarespace-cdn.com/content/v1/5111344ce4b04cd3eb15efea/1420695331213-FQ9X21DJHE9GBFRYLHRF/image-asset.jpeg Blog - Our business strategy, through the lens of our office tour We honour learning. Not only for our students because we're an education company, but also for ourselves because we are growing so quickly. If we don't grow, we can't grow with the company. It's crucial that we dedicate ourselves to learning. Our growth, and our company's growth, depends on it. This themed meeting room has wooden school desks, wooden school chairs and a glass plate above them, together with a blackboard that reminds us of how we used to learn at school. https://images.squarespace-cdn.com/content/v1/5111344ce4b04cd3eb15efea/1420695375939-7IF7OG0HTLLFT4TGEHP8/image-asset.jpeg Blog - Our business strategy, through the lens of our office tour We pay attention to the right detail. Those are magnifying glasses and a statement of this value's associated behaviours on the back wall. This is our strategic value. We take time to think about what detail to pay attention to, and once we have made a decision, we act with purpose. https://images.squarespace-cdn.com/content/v1/5111344ce4b04cd3eb15efea/1420695403965-LB3M50O16J01WOGVC5RW/image-asset.jpeg Blog - Our business strategy, through the lens of our office tour We are rude to poor process. That's a scoreboard in the form of a soccer field in the background, with poor processes on the left, and improved processes on the right. In a growing company, processes that worked 12 months ago may no longer be relevant. We are exceptionally rude to poor processes until they become great processes. Anyone can stick up a red or green card with a poor or improved process. https://images.squarespace-cdn.com/content/v1/5111344ce4b04cd3eb15efea/1420695499526-VRLZQPXLNSFKXWN4Y0PI/image-asset.jpeg Blog - Our business strategy, through the lens of our office tour We are honest and straightforward. Always. The mural lists this value's associated behaviours. https://images.squarespace-cdn.com/content/v1/5111344ce4b04cd3eb15efea/1420695532593-PFW74JMT8LHCEPZ19EGR/image-asset.jpeg Blog - Our business strategy, through the lens of our office tour Relationships matter to us. We were born from a family business, involving my Dad (Graham), Mom (Mandy), brother (Rob) and myself. Relationships are the key bottom line in our family, and this value shines through to today. We also depend on key relationships with our partners Universities, earning this value a strong place in our list of key values. https://images.squarespace-cdn.com/content/v1/5111344ce4b04cd3eb15efea/1420695748368-NOJD7APP8PQFDLEEOY5G/image-asset.jpeg Blog - Our business strategy, through the lens of our office tour The Big Hairy meeting room describes our big hairy audacious goal, which is to have more impact than UNISA by 2024. The room has the big, angry GetSmarter monster chasing after a jumbled up UNISA running away in the right of the image. https://images.squarespace-cdn.com/content/v1/5111344ce4b04cd3eb15efea/1420695584137-0GNPCE2SQ2SOY75WQ1VM/image-asset.jpeg Blog - Our business strategy, through the lens of our office tour Our Sandbox is the place we play. That's a table with a sandbox and spades in the middle. https://images.squarespace-cdn.com/content/v1/5111344ce4b04cd3eb15efea/1420695688489-A13J1R4PECZXFMF7Y1IU/image-asset.jpeg Blog - Our business strategy, through the lens of our office tour Our brand promise is to bring career advancement closer. That's a snakes and ladders board in the background, with pink ladders that represent us helping people advance their careers. There are many ways we do this, with the primary one being partnering with the best University brands and making their high-quality online programmes available in online mode to people who could previously never have dreamed of studying with a prestigious institution. We also add a unique student coaching service to our courses, which helps students achieve a 90% graduation rate. We're very pleased with this result! https://images.squarespace-cdn.com/content/v1/5111344ce4b04cd3eb15efea/1420695900336-WVGT1QITW3YC5LHZTRT3/image-asset.jpeg Blog - Our business strategy, through the lens of our office tour Our Q4 theme is to "Get Set" for our new financial year. https://images.squarespace-cdn.com/content/v1/5111344ce4b04cd3eb15efea/1420695468166-70X49RIWWJUNX2TLBBMK/image-asset.jpeg Blog - Our business strategy, through the lens of our office tour Mission Control is where our executive team meets every morning to keep the company executing towards achievement of our strategic plan. https://images.squarespace-cdn.com/content/v1/5111344ce4b04cd3eb15efea/1420695877055-98XU4SO2ZLEKSWUIMOI9/image-asset.jpeg Blog - Our business strategy, through the lens of our office tour This scoreboard is used to show the team our progress towards our important strategic goal of 400 postgraduate students. https://images.squarespace-cdn.com/content/v1/5111344ce4b04cd3eb15efea/1420697173697-GYHZQ8P2UAGNQWY06TBX/image-asset.jpeg Blog - Our business strategy, through the lens of our office tour The Content Team got creative with their 90-day priorities. This is their scoreboard about their desks. https://images.squarespace-cdn.com/content/v1/5111344ce4b04cd3eb15efea/1420695807460-XN5JSYE3HYKBEJTYZCQW/image9.jpeg Blog - Our business strategy, through the lens of our office tour We have a gym. It's an awesome perk. http://www.sampaddock.com/blog/2015/1/3/new-years-resolutions-this-time-they-will-stick monthly 0.5 2015-01-07 http://www.sampaddock.com/blog/2014/11/30/better-coffee monthly 0.5 2014-12-01 https://images.squarespace-cdn.com/content/v1/5111344ce4b04cd3eb15efea/1417348873907-AV6VS7C0MU0UCJYM2CZ8/image.jpg Blog - Better coffee will win https://images.squarespace-cdn.com/content/v1/5111344ce4b04cd3eb15efea/1417350269684-QD1UGFD6Y5JON6WTRF1D/image.jpg Blog - Better coffee will win https://images.squarespace-cdn.com/content/v1/5111344ce4b04cd3eb15efea/1417356470642-9YQOJTVMOUZFNDX53BMJ/image-asset.png Blog - Better coffee will win http://www.sampaddock.com/blog/2014/9/1/the-power-of-learning-analytics monthly 0.5 2014-09-01 https://images.squarespace-cdn.com/content/v1/5111344ce4b04cd3eb15efea/1409592560978-2L18LCYL8NGMG0Z6GSMW/Screen+Shot+2014-08-15+at+6.14.31+PM.png Blog - The power of learning analytics https://images.squarespace-cdn.com/content/v1/5111344ce4b04cd3eb15efea/1409592636078-ODS71J4RPMI77B0ZQLAZ/image-asset.png Blog - The power of learning analytics https://images.squarespace-cdn.com/content/v1/5111344ce4b04cd3eb15efea/1409593010643-YGWUVIIBWUFGXMJD8ZBG/image-asset.png Blog - The power of learning analytics https://images.squarespace-cdn.com/content/v1/5111344ce4b04cd3eb15efea/1409593036705-JGR31C9QU68PIY7UM5I6/image-asset.png Blog - The power of learning analytics https://images.squarespace-cdn.com/content/v1/5111344ce4b04cd3eb15efea/1409593065416-WDJ7AFN6VL0G1MUAJZSA/image-asset.png Blog - The power of learning analytics http://www.sampaddock.com/blog/2014/7/8/then-and-now-a-milestone-in-the-journey-that-is-getsmarter monthly 0.5 2014-07-08 https://images.squarespace-cdn.com/content/v1/5111344ce4b04cd3eb15efea/1404836209278-GATAC87CH9N5K7VJPT57/Our+4-year+old+website Blog - Then and now. A milestone in the journey that is GetSmarter. https://images.squarespace-cdn.com/content/v1/5111344ce4b04cd3eb15efea/1404836264908-6HJ66NR04EHRJDHVCZHX/Screen+Shot+2014-07-08+at+6.09.39+PM.png Blog - Then and now. A milestone in the journey that is GetSmarter. http://www.sampaddock.com/blog/2014/2/24/interviewed-by-iamyoungpreneur monthly 0.5 2014-02-24 http://www.sampaddock.com/blog/2013/12/6/lala-kahle-madiba monthly 0.5 2013-12-06 https://images.squarespace-cdn.com/content/v1/5111344ce4b04cd3eb15efea/1386328728713-QEMY3DSPZOAC8IK7NVI3/photo+%2811%29.JPG Blog - Lala kahle, Madiba https://images.squarespace-cdn.com/content/v1/5111344ce4b04cd3eb15efea/1386332729891-F59KA1YKTB7WATRRUQG2/Bay4q0FIQAAYX9U.png Blog - Lala kahle, Madiba http://www.sampaddock.com/blog/2013/11/10/we-sleep-for-36-of-our-lives-i-want-to-understand-more-about-sleep monthly 0.5 2013-11-10 https://images.squarespace-cdn.com/content/v1/5111344ce4b04cd3eb15efea/1384081838783-2MB5OI5HV1357P6CHK09/photo.PNG Blog - We sleep for 36% of our lives. I want to understand more about sleep! 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